Privacy Policy

Vaillant Group UK Limited ("Vaillant") is committed to safeguarding your privacy. This Privacy Statement describes why and how we collect, use, and who we may disclose your personal data (information) with, during your visit to this website.

We encourage you to read this Privacy Statement before submitting information. By using this website, you acknowledge that you understand and agree to the terms of this Privacy Statement.

Should you have any questions regarding the use of your data in accordance with this statement and/or your Rights, please contact us by email at

The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes [first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender].
  • Contact Data includes [billing address, delivery address, email address and telephone numbers].
  • Financial Data includes [bank account and payment card details].
  • Transaction Data includes [details about payments to and from you and other details of products and services you have purchased from us].
  • Technical Data includes [internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website].
  • Profile Data includes [your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses].
  • Usage Data includes [information about how you use our website, products and services].
  • Marketing and Communications Data includes [your preferences in receiving marketing from us and our third parties and your communication preferences].

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Why and how do we process your data?

Personal data (information) broadly means information that identifies (or which could, with other information that we hold or are likely to hold, identify) a living individual. For example, name, address, email and contact telephone number.

In order that we can administer the services offered through the website, we will need to process (for example, collect, use, hold, transfer) your personal data. We will only collect the personal information necessary to fulfil the service or activity you select. We will not collect special categories of personal information. All information you provide is at your discretion.

We also collect and temporarily store information about your computer and your visit. This is used to enhance the services we provide to you, help us to understand the user experience or for statistical purposes.

We only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where there is a contract in place and we process the personal data in the administration of entering in to, or maintaining this contract.
  • Where it is in the legitimate interest of yourself and Vaillant and whereby your fundamental rights are not overridden.
  • Where we have a legal or regulatory obligation.

Generally, we do not rely on consent as the lawful basis. Where this is applicable, you will be notified and required to opt-in to such processing at the time of collection. Please note that you can withdraw this consent at any time. (See Your Rights) for more information.

Who do we share your information with?

Under data protection laws Vaillant is the 'controller', that means that we are responsible for the protection of your information, including where it is shared with other organisations or persons that help us deliver our services to you ('processors').

In order to respond to your requests or enquiries regarding our products and services ('processors'), we may share your data with affiliated companies within the Vaillant Group or with the distribution or service partner that is responsible for your location or region. Where this is necessary, data sharing and processing agreements will be in place.

This might include processors outside the EU/EEA, in which case we will ensure that adequate safeguards are in place to protect your personal data, including in particular the agreement of EU Standard Contractual Clauses between us and the processor.

There may also be circumstances by which we need to disclose your information to meet a legal obligation. For example, by court order or in regard to a claim.

How long we keep your information for

Your personal information is only kept for as long as necessary to provide you with our services. However, we may also be required to retain your information to comply with legal and regulatory obligations, to resolve disputes, and to enforce agreements.

Your Rights

If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. These rights are described further below:

  • Access

    You may have the right to access and receive a copy of the personal information we hold about you.

  • Change, restrict, delete

    You may also have rights to change, restrict the use of, or delete your personal information. Where there is an exceptional circumstance (like where we are required to store personal information for legal reasons) we will generally delete your personal information upon request however in some circumstance this may take up to a month.

  • Object

    You can object to (i) receiving marketing messages from us after providing your express consent to receive them, and (ii) us processing your information based on our legitimate interests. In such cases, we will delete your personal information within a month of receipt of the objection, unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.

  • Complain

    If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority. In the UK that is the Information Commissioner's Office (ICO)

What are cookies and how are they used?

To facilitate use of our web site we use cookies for technical and analytical reasons. A cookie is a small text file which is saved locally in the cache of the internet browser while a user is browsing a web site. Cookies do not damage your computer or your mobile device. With the help of cookies, the server can clearly identify your browser. They make it possible to recognize the internet browser for optimizing the web site and simplifying use. The information contained in the cookies placed on our internet pages controls the session. The cookies set by our web sites are used only by our web sites. This data is not used to personally identify the visitor of this web site. Most browsers are configured in such a way that cookies are automatically accepted. If you want to prevent your use of our web sites being captured anonymously using cookies you can adjust your browser settings. It is possible to deactivate the saving of cookies or to set your browser so that it informs you about the placement of cookies. You can then refuse or accept the cookies. Saved cookies can be deleted or administered using the browser. For further information on how to delete or manage cookies, please use the help function of your respective browser.

Cookies on our Website

Our web site only uses temporary cookies which are automatically deleted at the end of the internet session together with tracking cookies with a life cycle of thirty (30) days. They exclusively provide technically related identification of a web site visit and do not collect personal data of the user.

External Links

Our web site contains links or references to other web sites that we do not control and to which our Privacy Statement does not apply. Please be sure that you read the Privacy Statement of every web site you visit. We are not responsible for your interactions with these web sites.

Data Security

We take all reasonable steps to protect the personal data processed within our site and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Nevertheless you should keep in mind that no internet transmission is ever completely secure or error-free. In particular, e-mail sent to or from this site may not be secure.

Contact Us

If you have any questions or concerns regarding the protection of your personal information, please contact us by email at Alternatively, you can write to us at Data Protection Officer, Vaillant Group UK Limited, Nottingham Road, Belper, DE56 1JT.

User Accounts

We offer certain professional user accounts on our website, in particular for installers. When you register for a user account we usually collect company name, company contact details, your personal contact details, your profession, user name, e-mail address and password. Additional information may be required in relation to a specific service. We will use your personal data for the management of your account, to provide our services and to optimize our website, products and services. If you have created an account, we store your data for as long as you maintain your account and thereafter in accordance with the applicable laws.

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "Cookies" which are text files stored on your computer to help us analyse how you use the website. The information generated by the cookie regarding your use of this website (including your IP-address) will be transmitted and stored on a Google server in the United States of America. Google will use such information to evaluate your use of the website, to compile reports on the web site activities for website operators as well as to provide other services in connection with website internet usage. Google may also transfer such information to third parties, provided this is required by law, or where third parties process such data on behalf of Google. In no case, Google will associate your IP-address with any other Google data. You may refuse the generation of cookies by selecting the appropriate settings on your browser; however, please note that in case of refusing such cookies you may not be able to make full use all web site functions. By using this website you consent to the processing of the data collected about you by Google in the manner and for the purposes set out above. Please use the deactivation add-on made available by Google under "" in case you do not want that any direct personal data are transmitted to the web analytics service of Google Inc. In case you want to refuse as well the creation of user profiles via pseudonyms, you may object to such pseudonym user profiles at any time with immediate effect for the future. In addition, you have, at any time, the right to objection to advertising with effect for the future. In view of the discussion on the use of analysis tools with full IP-addresses, please note that this website uses Google Analytics with the extension/add-on "_anonymizeIp()" and that thus IP-addresses are processed only in an abbreviated form in order to rule out any direct relation to persons.


Our web site uses "Doubleclick", a service provided by of Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA, (hereinafter referred to as "Google"). Doubleclick by Google uses cookies to show you advertisements that are relevant to you. Your browser will be assigned a pseudonymous identification number (ID) to check which ads have appeared in your browser and which ads have been viewed. The cookies do not contain any personal information. Using the DoubleClick cookie allows Google and its affiliate websites only to serve ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google for evaluation to a server in the USA and stored there. A transfer of the data by Google to third parties takes place only due to legal regulations or in the context of data processing relationships. By using our website, you agree to the processing of the data collected about you by Google and the manner described above, the data processing and the stated purpose. You can choose your browser settings so that you are informed about the setting of cookies and individually decide on their acceptance, or exclude the acceptance of cookies for specific cases or in general. If you do not accept cookies, you may not be able to use certain or all features of our website. You may also prevent the collection by Google of the data generated by the cookies and related to your use of the website and the processing of such data by Google by downloading and installing the browser plug-in available under the DoubleClick Deactivation Extension link ( Alternatively, you can opt out of DoubleClick cookies via Advertising Settings on Google ( or on the Digital Advertising Alliance website (

Google AdWords Conversion Tracking

Our web site uses conversion tracking. When you reach this site through a Google ad, Google AdWords will set a cookie on your computer as soon as you click on a Google-enabled ad. The validity of this cookie is 30 days and is not for personal identification. If you visit certain pages of our website and the cookie has not expired, we and Google can see that you have clicked on the ad. Each Google AdWords customer receives a different cookie and thus cannot be tracked through the website of other advertisers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Such customers experience the total number of users who clicked on an ad and were directed to a site that was tagged with a conversion tracking tag. Information that can personally identify users is not transmitted.

If you do not want to participate in the tracking, you can reject the required setting of a cookie in your browser setting by disabling the automatic setting of cookies or by blocking your browser cookies of the domain. You may not delete the opt-out cookie as long as you do not wish to record the data.


Our website uses social plugins ("plugins") provided by the social network, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA ("Facebook"). The plugins are identifiable by a Facebook logo (white letter f on blue background or a thumb up icon) or the notice "Facebook Social Plugin". For a full list of all social Plugins please see

When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. Thus we have no influence on the data gathered by the plugin and inform you according to our state of knowledge:

The embedded plugins provide Facebook with the information that you have accessed the corresponding page of our website. If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking "Like", or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. Even if you are not logged into Facebook, there is possibility that the pluginstransmits your IP-address to Facebook.

For the information on the purpose and scope of data collection and procession by Facebook, as well as your rights in this respect and settings options for protecting your privacy please visit Facebook's privacy policy:

If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. Further you can block Facebook social Plugins by using add-ons for your browser, like the "Facebook Blocker", e.g. for Firefox

Facebook Advertising

To make potential users aware of our Internet presence, we use the Facebook advertising network, which includes conversion tracking, an analysis service from Facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA). Facebook will set a cookie on your computer ("conversion cookie") if you have been directed to our website via a Facebook ad. The cookie loses its validity at the end of 30 days. If you visit within this period certain pages of us, Facebook and we can recognize that the ad was clicked. Information obtained using the conversion cookie is used to create conversion statistics. We receive information about the total number of users who clicked on a particular ad and were redirected to a website associated with the conversion tracking network. Personal identification is not possible for us. If you do not wish to participate in the tracking procedure, you can also reject the required setting of a cookie, for example via a browser setting, which generally deactivates the automatic setting of cookies.


Functions of the Twitter service are integrated in our site. These functions are being offered by Twitter, Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA). The use of Twitter and the "Re-Tweet" function links the websites you visit with your Twitter account and makes this information available to other users. Data is transferred to Twitter in the process.

We want to make you aware that we as a provider of the pages have no knowledge of the content of the transferred data or of its use by Twitter. You can find more information about the data privacy declaration of Twitter at


Our website uses plugins from YouTube (YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA). When you visit one of our YouTube plug-in-enabled sites, you will be connected to the servers of YouTube. The Youtube server will be informed which of our pages you visited. If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. For more information on how to handle user data, please refer to the YouTube Privacy Policy at


In order to continuously optimize our website, we use a service of the US company Optimizely (Optimizely, Inc. 631 Howard Street, Suite 100, San Francisco, CA 94105), which uses cookies to analyse the use of our digital presence. The information is usually transmitted to a server in the USA for evaluation and stored there, but only in exceptional cases, the full IP address is transmitted and shortened there. The information will not be combined with other Optimizely data. You can object to the collection and processing of the data at any time at


Vaillant reserves the right to amend this Statement at any time. The Privacy Statement does not create any contractual or other legal right in behalf of any party.

If the Privacy Statement at this site changes, the revised statement will be posted here. This Privacy Statement was last updated in May 2019.